Activities activities are not only

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Promotion are a whole range of tools. The best results can be achieved by following a promotion strategy tailored to individual needs and goals. Not only a given company, but also the specifics of the market on which it operates, as well as the preferences and expectations of its target group. The brand promotion strategy is a set of all the means that the company uses to provide the environment with information about its activities and the products or services it offers. The strategy should be based on one or more promotion instruments.

What are the different promotion instruments? And which ones to choose? 4 instruments of promotion according to P. Kotler What are promotion instruments? The dictionary of the Polish language defines the word "instrument" as "a means to accomplish something". Promotion instruments photo editor are therefore ways of reaching the target group, the purpose of presenting the brand and its products. The aforementioned Philip Kotler, who is considered a marketing specialist in the business world, lists 4 basic instruments of promotion. These are: personal selling.



Direct marketing, sales promotion, public relations and publicity. We recommend Public relations agency - what will you gain from cooperation? 1. Personal Selling Personal selling is undoubtedly one of the most commonly used promotional tools. In a broad sense, these are various forms of direct contact between company employees (including sellers, producers, buyers-intermediaries) with potential customers. The salesman's task is to provide the recipients with as much information as possible about the presented product/service, explain any doubts and technical problems and,