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” Google Analytics doesn’t create a new session when the campaign source changes midsession, whereas Universal Analytics would create a new session under these circumstances.” Secondly, GA sessions are based on events rather than page views. A session in GA is calculated based on the time between the first event and the last event. One last note about .
GA sessions is that they come with associated metrics. Because GA is eventbased, it introduces new session metrics within GA properties. These include: Engaged Sessions: Sessions with Malaysia Phone Numbers 22 Million List seconds or more of engagement, two or more screen/page views, or a conversion event on your site/app. Sessions per User: Calculated by dividing the engaged sessions by the total number of users on your site and mobile apps. .
User Scope Another difference between Google Analytics and Universal Analytics is how users on your site are measured. Universal Analytics has two user metrics: total users and new users. Google Analytics now has three user metrics: total users, new users, and active users. As mentioned earlier, everything in GA is eventbased, so user metrics are also eventbased.
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