Now rather than standing on its own your comment is juxtaposed with a picture of you. While pictures have the potential to foster a sense of community in an online marketplace they also enable racial discrimination. Thus the researchers set out to find out whether potential discrimination was affecting the online marketplaces of the sharing economy. A Marketplace Leader Edelman and Luca focused their research on Airbnb for a couple of reasons.
One the San Francisco based company founded in is among the most successful sharing economy marketplaces in the world with listings and counting. By way of comparison hotel industry giant Marriott offers Chinese Overseas America Number Data around rooms worldwide. Airbnb which has been valued at roughly . billion recently closed a million round of financing according to a February SEC filing. Removing profile pictures could prevent racial discrimination in online marketplaces. Photo iStockPhoto Two the site requires hosts to post large profile photos which are displayed next to the pictures of the rental properties. You can t be a host without a profile photo Edelman says. Sure you could put a picture of your dog or the Eiffel Tower instead of a picture of you. But if you have a photo of a dog where your face should be it might deter people from renting your property.
The researchers data set consisted of all Airbnb selected day in July . For each listing they recorded information including the asking price of the rental the characteristics of the apartment or room and the average rating each host had received. The site s structured rating system lets guests rate the hosts and properties on location check in communication cleanliness and accuracy. The researchers also hired a team of workers through the crowdsourcing marketplace Amazon Mechanical Turk AMT a popular source of data processing assistance.
發表於 2024-3-12 18:38:51
