Why is customer data so important?

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Making the most of the data available to you allows for smarter business decisions which align with what your target customers want. Speaking to the managing director of Pinpoint, Lewis Sellers, he explained what data has to offer: “In today’s digitally driven world, listening to your customers is imperative. Shopping online provides users with endless choice and it has bee even harder to capture their attention and convert them into loyal customers. However, customers create and share data points throughout their online interactions. Using this data, you can cut through the noise and develop effective strategies to attract and convert your target audience.


” Enlisting the expertise of an emerce agency can help to bring these actions to life in valuable and intuitive ways. Effective ways to utilise customer data Personalise the shopping experience Shoppers react well when they are treated as individuals rather than Lebanon Phone Number Data simply another order number. Monitoring order histories and behavioural patterns of each customer can help you tailor emerce experiences at an individual level. This can cover what offers they’re shown, item remendations similar to their previous purchases, or even unique discount codes. Remember, being on first name terms with each customer has its benefits.





Address inefficiencies in the user experience From the moment a customer lands on your site through to pleting a sale, there’s data which can be collected and analysed. If multiple customers aren’t converting at the same point on your emerce site, you could have a user experience problem. Optimising how information is presented or how forms function can minimise conversion issues, but there are plenty of other obstacles which customers could run into. Tackle each obstacle in order of priority and track your changes against future conversion data to make sure the problem is resolved.