Meaningful structure of a product description

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Colorful lettering Wow! Create product descriptions with a wow factor! © gettyimages/DigitalVision Vectors/GoodGnom Contents What makes a good product description and why is it so important? 9 factors: This is what a good product description looks like The basics of good product descriptions 5 Hard Factors for Great Product Descriptions 1. Length: How long should a good product text be? 2. SEO, SEO, SEO! (but not SEO about everything) 3. Good content: What should a product description contain? 4.


Well-structured product descriptions 4 soft factors for great product descriptions 1. Arouse Special Data emotions 2. Arouse desire 3. The tone makes the music: the right tonality of your product texts 4. Tell a story Start optimizing your product descriptions! What makes a good product description and why is it so important? Good, unique product descriptions are important because they Offer users relevant information about products. Answer typical questions from users about a product and its use. give users good reasons why they need (or want ) exactly this product. help set an online shop apart from its competitors.




Ensure good SEO karma, keyword unique content! To put it simply: Good product descriptions increase the chance of a conversion. Especially if your products are also available for purchase in a number of other online shops, good product text can make a decisive contribution to turning users into buyers. And that they don't buy from you because you offer the product particularly cheaply, but because the product description convinces them of your shop! Also read my post Better Product Pages: These 5 Typical Mistakes You Should Avoid , which tells you what a user-friendly (and sales-friendly) product page should look like and what elements it should contain.