What are the elements of programmatic

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To market trends. That is, they have the ability to adapt to aspects such as location, devices, demographics and time. What do programmatic advertising and Digital Marketing have to do with each other? ADVERTISEMENT Programmatic advertising, being a bidding tool for ads on the Internet, offers the possibility of placing an advertisement at the right time and place so that your ideal clients can come across it. However, in simple terms, that's all it does. In other words, you need the creativity of a Digital Marketing team to take advantage of those resources! Don't get us wrong, programmatic advertising has multiple advantages such as: segment the




public through Real Time Bidding ; save time and money thanks to a unified Bolivia Mobile Number List system that brings together adservers, advertisers, channels and platforms; improve the conversion rate thanks to segmentation ; reach potential customers wherever you want in the world; transmit a message appropriate to the needs of the public, among others. But, from there, it is necessary to take advantage of tools such as remarketing, paid search engine ads and good SEO practices to attract users. advertising? Now it is time to talk about the technical foundation of this tool: Real Time Bidding, which is nothing more than the process that makes it possible. On different specialized platforms, spaces are offered to place advertisements where they are sold to the highest bidder, and different parties that





make life within this ecosystem are involved, such as: Users When someone visits a page of the advertising network, the programmatic purchasing process is launched, where their profile is studied to determine the relevance of the ads and the page impression for the advertiser. Medium These are the blog administrators who sell advertising space on their websites. Within an advertising network, they are part of the bidding and, in turn, allow other ads to be placed. Advertiser They are those who want to buy these ads to accurately expose their products and services to their target audience. ADVERTISEMENT Supply Side Platform This platform manages the entire media inventory. Furthermore, within the auction it is who directs the offer