That is, it is a segment of potential customers identified

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To drive the strategy .  from behavioral, demographic and socioeconomic information compatible with commercial products or services. A company selling student management software for a gym, for example, can target its target audience as follows: Gyms or sports centers with 500 or more students in the Southeast, with monthly revenues of more than U$D 25 thousand. ADVERTISEMENT Ideal Customer Profile (ICP) The ICP is more focused on sales and, with its information that complements that provided by the target audience, allows communications and approaches



to be more aligned with the needs and reality of the leads. In this case, the Malaysia Mobile Number List same company could define its ICP as follows: CrossFit academies in Bogotá, aimed at women, with 500 students or more, monthly income of U$D 25 thousand and potential to become franchise chains. Note that in addition to existing information about the target audience, the ICP provides additional data that helps customize approaches such as: adopted segmentation; business





structure or capacity; marketing performance; maturity in the market. Establishing commercial contact with this data allows us to resolve the pains and needs of our lead with much more ownership and certainty that there is a connection with the solutions that the company has to offer. On top of that, speaking directly to the person who has the authority to make the decision is very important. This is part of the definition of the ideal client, which considers: who makes the decisions; What is your position