This campaign served to spread a message

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Our campaign on YouTube, the objective Together Again is the title of the finalist campaign for the YouTube Awards . This campaign was designed together with the fashion company Lefties , belonging to the Inditex group, and was launched between December and The Súmate consultant who has developed the campaigns with Lefties is Kimberly DeFrate . The main objective of the campaign was to raise awareness of the brand, achieve maximum reach and reach new users. youtube works awards - finalists lefties join in We did?


The last two years of the coronavirus pandemic were very hard and disheartening. Therefore, Lefties' Family Postcards from the Together Again campaign offered an optimistic and hopeful tone. The campaign aimed to remember that celebrating Christmas with Whatsapp Number List loved ones, whether family or friends, was the best gift after the complicated time in which we have had to live. Neither distance nor circumstances were impediments when celebrating the long-awaited reunion.





Under this premise, the company created a story of crossed lives that were reunited again through experiences of diverse families and different scenarios ; all with the common link of sharing a magical time of year. To position the brand, all the characters appeared dressed in Lefties fashion collections. This campaign served to spread a message of unity, love and enthusiasm that was so needed at the end of , when the pandemic was at a peak due to the infections of the omicron variant.