In a Forrester survey of shoppers said they conduct more than half of their research online before making a purchase This means its more important than ever to harness the power of digital marketing to meet these people where they are looking for information This is usually a multichannel effort spread across social networks Facebook Twitter Youtube etc email webinars events and sales Your goal is to provide the buyer with valuable content throughout their journey pushing them closer to purchasing from you.
Content mapping at every stage of the purchasing journey Like many other more traditional elements of the marketing mix it all boils down to giving customers what they want In this case our content should satisfy the most pressing questions regardless of the Indonesia Phone Number purchasing stage they are in Lets take a look at how we do it as a synonym for Buyer Journey or User Journey can be summarized in practice in three main phases Awareness of a problem or need.
Consideration of solutions to solve this problem Decision making process to purchase that product or service Awareness Phase The person is experiencing a problem and is starting to look for a solution Customers in the early stages of the purchasing journey the awareness stage are not necessarily aware that they have a problem therefore they may not realize that they need your productservice to improve their situation.
發表於 2024-2-20 13:59:42
