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In addition they increased clicks by in brand campaigns that targeted website visit conversions. Thus using Twitter carousels can increase brand reach and engagement. Carousels can be created using Tweet Composer in Ads Manager. Notice that it offers multiple options for adding images videos and destination links to tweets. How to add image  with tweet Image Source Here are some tips on how to optimize tweets for carousels. Include keywords Include targeted keywords with a CTA in every tweet you share. This can increase audience engagement. See how theyve turned to mercurial football in this tweet from Nike . million followers. Notice how theyve added CTAs to drive action. Nike twitter Image Source Add Hashtags Add relevant and relevant hashtags to your tweets. This can increase your chances of ranking in the SERPs. Notice how Digiorno .K followers used the relevant and trending hashtag NationalPepperoniPizzaDay to grab users attention.


Digiornos twitter Image Source Discuss current topics What are industry leaders talking about Make sure your tweets are relevant and timely. Forre phot editor ster which has . thousand followers on Twitter uses a modern topic discussion strategy to maximize audience engagement. Forrester twitter Image Source Tag accounts Mention and tag relevant accounts in tweets. For example tag an industry influencer or thought leader. This can help increase engagement and attract new leads. Check out how Pepsi partnered and celebrated former American football forward Andrew Whitworth. No wonder this cold drink brand has . million followers on Twitter. Pepsi twitter Image Source Focus on building a loyal following While there is no direct correlation between proactive social media engagement and Google rankings posting highquality tweets can help boost SEO.



This can improve brand visibility in Google search engines. Heres how The more you tweet the more audience engagement you get. While this engagement may not increase your SEO it can help increase clicks. The key is to make sure the tweets are valuable to your audience. If your audience finds the content useful they are likely to visit your website. Thus tweets can indirectly drive traffic to your website. Check out the JetBlue airways Twitter handle. JetBlue twitterSource Note that this US airline frequently tweets about its services promotions and industry. Additionally their team interacts with and retweets followers content creating a twoway relationship.