First step: keyword research

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In this guide we will provide small SEO work tools to allow even small entrepreneurs to make the leap in quality , transforming their e-commerce into a platform that will begin to guarantee the first results. As we like to reiterate in many of our articles, however, these are only rudiments to get started: to really succeed in emerging in the digital world it is first necessary to rely on professionals who work daily in contact with Google, and who know the value of content marketing well.


How many times have we already discussed the topic in number list of keywords ? The answer, of course, is “not enough”. Keywords are those linguistic tools with which the customer is looking for the product you sell through the search engine. In order for the customer to find you, you must speak their language , that is, use their exact keywords.

Keyword research for e-commerce is slightly different than that for a blog or website, because it is not aimed at information but directly at the commercial aspect. Those who search for “women's t-shirts” on Google are not looking for “10 ways to recycle a torn t-shirt”, but probably want to make a purchase according to those precise characteristics.

Are you looking for keywords for your e-commerce ? Turn to Google's autocomplete search parameters and related searches under the Google SERP. Use those to get started.