Digital Marketing for Nonprofits: Strategies and Tools

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A renegotiation. Closing of the sale. In a BC sale the process depends on many fewer variables . This is influenced by the characteristics of the product that the consumer wants to purchase and the amount of money they are willing to spend on it. Because of this, the process is much simpler and the people involved are also fewer. . BB and BC sales channels and distribution channels When two companies are involved in a sale, there are several ways to initiate said operation. Among the BB sales channels, some traditional ones stand out.


For example, the phone call or trade fairs, but also others under Digital Marketing Mexico Phone Number Data strategy , for example Social media campaigns. The company website. BB companies have distribution channels and highly segmented and specialized commercial teams. This is because the financial risk that usually exists due to its high sales volume can also be high. Regarding BC sales and distribution channels, we can find Physical stores. The ecommerce. The apps.





The marketplaces eBay, Amazon. Private sales at home, for example. Of course, many of the BB sales channels can be used in BC models . In any case, when the end consumer is a natural person, the transaction is much simpler, since from the chosen channel they can make the purchase they need directly. . Repeat purchase The next difference between BB and BC sales is found in the purchase cycle and its repetition. Within the BC environment, the person who decides to make a purchase does so to satisfy an immediate need.