You run this includes SMS notifications the more advanced tracking methods you may need. Every company must ask itself how extensive the data analysis should be and what should be measured Below is a list of tags you can use the last two parameters are optional: source Campaign Source the parameter determines what source a given user comes from. In the case of SMS marketing it will be for example SerwerSMS. Example.
UTM tags and SMS marketing A standard SMS can have characters Email Marketing List in the content should be as short as possible so as not to take up space for promoting the product or service. Of course you can send a short text message exceeding the above. number of characters because modern devices are able to combine several SMS messages into one message but why do it if the link can be shortened In SerwerSMS you will.
Find a tool that will help you reduce the number of characters with a long link to a minimum. Check how link shortening works in SMS using openz.to and przej.de. After adding UTM tags and shortening the link your marketing campaign will be ready for sending. First of all you will save space in the content of the message and you will also be able to measure the effectiveness of this promotional campaign. What is worth remembering when using UTM in SMS.