VKontakte messaging service: in touch with clients and the best solutions for...
VKontakte is a Russian social network that is well known in the world. The platform is localized in 82 countries and continues to win over its audience, including the business community. This is understandable: the messenger allows companies to send out mass messages and maintain communication with customers. What are the other capabilities of VK as a mailing service, what are the key advantages of the platform for business and how to correctly send a mailing in the messenger - we will tell you in the new review.Why VKontakte mailing list?
VK provides a lot of opportunities for sending messages. What are the main ones:
According to the service's statistics, the platform has a wide audience - more than 410 million registered users. Every day, 41 million people visit VKontakte, and the monthly audience of the social network exceeds 100 million !
VK mailings are quite an affordable pleasure: the cost of one service message starts from 24 kopecks! At the same time, mass mailings on VKontakte to other countries do not require any additional payments.
VKontakte provides a wide range of functionality for sending messages : companies have access to messages up to 2,000 characters long, media files, a call button/website link. In addition, the social network provides the ability to place a company logo on an avatar and launch a service mailing to VKontakte groups on behalf of the brand.
The VKontakte mailing program is absolutely legal: since 2018, companies can on page seo service freely send notifications to clients in the messenger. However, you can only send service notifications - upon registration, authorization on the site, notification of the readiness of an order, etc. To send advertising on VKontakte, you need to connect your personal account and the VK advertising service .
The VKontakte mailing service can be used in a "cascade", that is, in combination with other communication channels. This method of mailing via VK will allow businesses to save up to 70% of the budget and achieve 100% message opening.
To send letters to VKontakte, it is enough to implement a simple and quick integration via API with the company's CRM. If desired, you can set up VK mailings yourself, without resorting to the help of third-party specialists.
Cascade mailing includes OK , VK , Viber , SMS and other services, which the system uses in order of their increasing cost. That is, first the message is sent via the most profitable channels from a financial point of view - VK or OK. If the user has not read it, then the more expensive Viber comes into play. If the subscriber has ignored the letter there, then he is sent an SMS notification.
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For successful online mailing on VKontakte, we recommend paying attention to all the presented aspects. In particular, we note the tools for brand positioning and communication with customers: they are the ones that make VK mailing effective and convenient. Among other important aspects are the possibilities of connecting the platform.
How to make a mailing list on VKontakte
Setting up a VKontakte mailing list is quite simple and quick. Connecting the service takes no more than an hour and includes five main steps:
Leave a request on the SIGMA messaging website.
Wait for a call from the manager and further instructions on how to start sending mass messages on VKontakte.
Upload the customer database to your personal account or CRM system.
Create a text for a newsletter on VKontakte.
After the service template is approved, the system starts mass mailing of VK messages, and upon completion, it collects and displays statistics in the personal account or the company's CRM.
Optimize your company's resources with automatic mailing in VKontakte. Use ready-made infographics, message templates, and a bot for mailing in VKontakte.
Next, we suggest enjoying the results of the mailing to VK groups and from time to time getting acquainted with the statistics in order to make the necessary changes to the algorithm of mass notification of buyers in time. Before starting the VK mailing, we also advise you to make sure that the legislative acts and the Platform Policies are not violated.
This is important!
! Before sending out VK mailings, make sure that your clients have given their consent to receive notifications from the company. Study the Advertising Law , which clearly regulates business activities in the matter of advertising mailings.
! As you communicate with the client, try to make the VKontakte mailing in private messages as personalized as possible. Address the user by name, be punctual and polite, so that the client does not have the desire to unsubscribe from the VK mailing.
! The cost of mailing in VKontakte from communities, groups and personal pages directly depends on its volume. The more notifications are provided within one VK mailing, the cheaper the service will be.
! VKontakte owns another social network — Odnoklassniki . The service can also be used to effectively send messages to clients, including within the framework of the "cascade".
A word to statistics
In conclusion of our review of the rules of mailing via VKontakte, we suggest getting acquainted with the achievements of the popular messenger. We give the floor to statistics, which will be the final "pro" of mailing VKontakte online:
VKontakte receives 15 billion messages daily! At the same time, 80% of letters are opened by users within the first 3 minutes after receiving them.
According to the results of the Cross Web Mediascope project, the average time a Russian spends on VK is 19.5 minutes . In this indicator, the service confidently outpaces other social networks and messengers in the Russian Federation.
According to the analytical company Sandvine, VKontakte entered the TOP-10 applications generating global Internet traffic. At the end of last year, the messenger became 4th in the category "Mobile social applications" and 9th in the category "Social applications".
According to another research center, SimilarWeb, VK is the leader in the rating of popular social networks in Russia. In the world TOP, the social network ranks 17th.
SIGMA messaging is ready to present equally clear statistics : VKontakte costs businesses 60% less than any other service notifications. In particular, mailing in VK requires 10 times less than SMS messaging. The math is simple: 100 thousand SMS messages costing 2.9 rubles each will cost the company 299 thousand rubles. Sending the same number of messages in VK will cost 29 thousand rubles.
To learn more about the popular platform and order a VKontakte mailing, leave a request on the SIGMA messaging website . We have been providing services since 2010 and work with all popular mass messaging services: WhatsApp , SMS , Telegram , Viber , VK , OK , voice mailing , etc. The company's specialists will help you choose and implement the best platform for sending messages to clients. SIGMA messaging is your faithful guide to the world of mobile messaging and modern IT technologies!
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